But if you truly have an opinion that’s opposite to everyone else’s, it can be a great angle. Can you be contrarian? Don’t be the devil’s advocate just for the sake of it.Can you provide data or back your post with science? Consider running a study (if possible) or looking through scientific research papers.Can you crowdsource opinions and ideas? For example, if you’re writing about making keto-friendly ice cream, you can crowdsource recipes.Can you interview experts? For example, you can interview an expert about the latest research and findings in the keto world.Do you have personal experience with this topic? For example, if you’ve successfully implemented the keto diet, you can write about your experience and how you did it.So take your time and think of an angle that is unique and novel to your target audience. It makes his posts unique, and the angle of his articles always stands out. He rarely writes about finance directly-instead, he’s always looking at the topic from the lenses of history, biology, anthropology, psychology, and more. Indeed, it stands out from the other news-based, fact-driven kind of articles they read. This is incredibly compelling to people in his field of finance. The best idea or “truth” doesn’t win-instead, the best story does. He states something that is counter-intuitive to what most people know and think. Make someone feel seen – “Yes! That’s exactly how I feel!”įor example, check out this blog post by finance writer Morgan Housel:.Counter-narrative – “Wow, that’s not how I was told the world worked!”.Counter-intuitive – “Oh, I never realized the world worked that way.”.Otherwise, it won’t get discovered and no one will read it.Īccording to Julian Shapiro, there are five novelty categories: With more than 4.4 million new blog posts published each day, your blog post has to stand out. You can see if a topic has Traffic Potential by looking at the TP column. Our metric, Traffic Potential, is the estimated amount of search traffic you can potentially gain if you rank #1 for that topic. Ideally, they should have some traffic potential too. Make a list-5 to 10 should be enough to start with. Shop around a little and look for the topics that interest you. Enter a term relevant to your site or niche.After all, if there are many people searching for the same topic month after month, then it’s very likely it’s something they want to read about. Otherwise, there’s no better way to find proven topics than to write about topics people are searching for. Open Google Docs and write all of them down (use a notepad if you prefer analog). You probably already have a lot of ideas you want to cover. If you’re familiar with the niche, then this shouldn’t be a biggie. A proven topic is a topic that people want to read about.
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